Every successful product is the result of hard work, and this applies to every sector. The mere intuition is not enough to create a product that will be loved and used by consumers. It is also important to research, reflect, plan, differentiate and much more. Describe some of the challenges you faced when designing this product and how you and your team overcame them.

Explain to potential customers why they should invest in this product. Describe the advantages, the strengths compared to similar products and its unique characteristics. Make potential customers feel confident that they are investing their money in this product. Will it last a lifetime? Is it healthier than other products? Maybe it's unique and homemade? Whatever its value, don't be ashamed to brag about it!